Hyewon Oh

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20162021

Research activity per year

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  • Cultural equity: knowledge and outcomes aspects

    Torelli, C. J., Oh, H. & Stoner, J. L., 12 Feb 2021, In: International Marketing Review. 38, 1, p. 99-123 25 p.

    Research output: Contribution to journalArticlepeer-review

    7 Scopus citations
  • Cultural identities in the era of globalization: Implications for consumer behavior

    Torelli, C. J. & Oh, H., 1 Jan 2019, Handbook of Research on Identity Theory in Marketing. p. 332-345 14 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    1 Scopus citations
  • From oldie to goldie: Humanizing old produce enhances its appeal

    Koo, M., Oh, H. & Patrick, V. M., 1 Oct 2019, In: Journal of the Association for Consumer Research. 4, 4, p. 337-351 15 p.

    Research output: Contribution to journalArticlepeer-review

    29 Scopus citations
  • Defining and differentiating marketplace tranquility

    Otnes, C. C., Oh, H. & Mehta, R., 2016, In: Advances in Consumer Research. 44, p. 572-575 4 p.

    Research output: Contribution to journalArticlepeer-review