TY - GEN
T1 - A calculation method for social network user credibility
AU - Zhou, Fang
AU - Jin, Jianlin
AU - Du, Xiaojiang
AU - Zhang, Bowen
AU - Yin, Xucheng
N1 - Publisher Copyright:
© 2017 IEEE.
PY - 2017/7/28
Y1 - 2017/7/28
N2 - Trust plays an important role in helping social network user make appropriate decision from abundant social information about products. A variety of social review information (e.g. ratings, voting and tags) emerge with the huge number of products on the Web. How they are utilized for searching and finding appropriate item is investigated. In this paper we propose a user credibility calculation method, which calculates user's credibility through his previous review information. By evaluating facets of every review, an integrated numerical value which denotes the reviewer's credibility can be calculated. This value can be used to rank products, further to help user making appropriate decision. Experiments on social book search database show that this calculation method improves effectively accuracy of recommended items.
AB - Trust plays an important role in helping social network user make appropriate decision from abundant social information about products. A variety of social review information (e.g. ratings, voting and tags) emerge with the huge number of products on the Web. How they are utilized for searching and finding appropriate item is investigated. In this paper we propose a user credibility calculation method, which calculates user's credibility through his previous review information. By evaluating facets of every review, an integrated numerical value which denotes the reviewer's credibility can be calculated. This value can be used to rank products, further to help user making appropriate decision. Experiments on social book search database show that this calculation method improves effectively accuracy of recommended items.
KW - social book search
KW - trust recommendation
KW - user credibility
UR - http://www.scopus.com/inward/record.url?scp=85028305037&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85028305037&partnerID=8YFLogxK
U2 - 10.1109/ICC.2017.7997425
DO - 10.1109/ICC.2017.7997425
M3 - Conference contribution
AN - SCOPUS:85028305037
T3 - IEEE International Conference on Communications
BT - 2017 IEEE International Conference on Communications, ICC 2017
A2 - Debbah, Merouane
A2 - Gesbert, David
A2 - Mellouk, Abdelhamid
T2 - 2017 IEEE International Conference on Communications, ICC 2017
Y2 - 21 May 2017 through 25 May 2017
ER -