A conceptual concurrent engineering model of service quality

Concurrent Engineering (CE) concepts have been successfully inplemented in manufacturing organizations. There is reasonable consensus among researchers that CE is a useful and beneficial approach for reducing the development time and manufacturing costs while simultaneously improving the quality of a product. However, all reported instances of successful and unsuccessful CE practices lie within a manufacturing setting. However, these CE concepts and tools, originally developed in the manufacturing domain, can be altered to fit and benefit service organizations. This paper proposes a framework to improve the quality of services based on CE concepts and practices that proved beneficial in manufacturing organizations.