TY - GEN
T1 - A theoretical model of user engagement in crowdsourcing
AU - De Vreede, Triparna
AU - Nguyen, Cuong
AU - De Vreede, Gert Jan
AU - Boughzala, Imed
AU - Oh, Onook
AU - Reiter-Palmon, Roni
PY - 2013
Y1 - 2013
N2 - Social media technology has enabled virtual collaborative environments where people actively interact, share knowledge, coordinate activities, solve problems, co-create value, and innovate. Organizations have begun to leverage approaches and technologies to involve numerous people from outside their boundaries to perform organizational tasks. Despite the success and popularity of this 'crowdsourcing' phenomenon, there appears to be a distinct gap in the literature regarding the empirical evaluation of the factors involved in a crowdsourcing user experience. This paper aims to fill this void by proposing a theoretical model of the antecedents and their relationships for crowdsourcing user engagement. It is defined as the quality of effort online users devote to collaboration activities that contribute directly to desired outcomes. Drawing from research in psychology and IS, we identify three critical elements that precede crowdsourcing user engagement: personal interest in topic, goal clarity, and motivation to contribute. This paper examines the theoretical basis of these variables of interest in detail, derives a causal model of their interrelationships, and identifies future plans for model testing.
AB - Social media technology has enabled virtual collaborative environments where people actively interact, share knowledge, coordinate activities, solve problems, co-create value, and innovate. Organizations have begun to leverage approaches and technologies to involve numerous people from outside their boundaries to perform organizational tasks. Despite the success and popularity of this 'crowdsourcing' phenomenon, there appears to be a distinct gap in the literature regarding the empirical evaluation of the factors involved in a crowdsourcing user experience. This paper aims to fill this void by proposing a theoretical model of the antecedents and their relationships for crowdsourcing user engagement. It is defined as the quality of effort online users devote to collaboration activities that contribute directly to desired outcomes. Drawing from research in psychology and IS, we identify three critical elements that precede crowdsourcing user engagement: personal interest in topic, goal clarity, and motivation to contribute. This paper examines the theoretical basis of these variables of interest in detail, derives a causal model of their interrelationships, and identifies future plans for model testing.
KW - Crowdsourcing
KW - Engagement
KW - Motivation
KW - Open collaboration
KW - Social media.
UR - http://www.scopus.com/inward/record.url?scp=84892922154&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84892922154&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-41347-6_8
DO - 10.1007/978-3-642-41347-6_8
M3 - Conference contribution
AN - SCOPUS:84892922154
SN - 9783642413469
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 94
EP - 109
BT - Collaboration and Technology - 19th International Conference, CRIWG 2013, Proceedings
T2 - 19th International Conference on Collaboration and Technology, CRIWG 2013
Y2 - 30 October 2013 through 1 November 2013
ER -