TY - JOUR
T1 - Accelerated learning in new product development teams
AU - Lynn, Gary S.
AU - Akgün, Ali E.
AU - Keskin, Halit
PY - 2003/12/1
Y1 - 2003/12/1
N2 - Learning in new-product development teams is cited as being vital in today's competitive, uncertain, and turbulent environments. However, studies on accelerated learning in product-development teams are, surprisingly, lacking. This study proposes a model for accelerated team learning in new-product development based on constructs borrowed from accelerated learning models (or “suggestopedy”) in the individual learning scholarship. It is argued that fast-learning teams launch new products more quickly, and with increased probability of success. Moreover, specific mechanisms to help teams learn more quickly are within the control of teams. These include vision clarity, learning from customers and competitors, information coding, top management support, past product review, aggressive deadlines and daily meetings.
AB - Learning in new-product development teams is cited as being vital in today's competitive, uncertain, and turbulent environments. However, studies on accelerated learning in product-development teams are, surprisingly, lacking. This study proposes a model for accelerated team learning in new-product development based on constructs borrowed from accelerated learning models (or “suggestopedy”) in the individual learning scholarship. It is argued that fast-learning teams launch new products more quickly, and with increased probability of success. Moreover, specific mechanisms to help teams learn more quickly are within the control of teams. These include vision clarity, learning from customers and competitors, information coding, top management support, past product review, aggressive deadlines and daily meetings.
KW - Development
KW - New products
KW - Team learning
UR - http://www.scopus.com/inward/record.url?scp=84986103638&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84986103638&partnerID=8YFLogxK
U2 - 10.1108/14601060310500922
DO - 10.1108/14601060310500922
M3 - Article
AN - SCOPUS:84986103638
SN - 1460-1060
VL - 6
SP - 201
EP - 212
JO - European Journal of Innovation Management
JF - European Journal of Innovation Management
IS - 4
ER -