Analyzing the use of twitter to disseminate visual impairments awareness information

Majed Al Zayer, Mehmet H. Gunes

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    4 Scopus citations

    Abstract

    People with visual impairments have been surrounded with myths and misconceptions that have made it challenging for them to live as productive members of the society and have partly contributed in making the majority live in substandard living conditions. To shift the public’s focus from being on the disability to be on the abilities of the visually impaired, non-profit organizations and government agencies have conducted a series of campaigns to spread awareness about visual impairments. Social media platforms, such as Twitter, has become the primary channel to diffuse information to the public. The goal of this paper is to analyze the use of Twitter as a social media platform to spread information during visual impairments awareness campaigns. We focused our analysis on five key concerns: (i) the characteristics of active users during the event, (ii) the major players in information dissemination, (iii) the tweets’ common topics (iv) the reachability of information, and (v) the temporal tweeting behavior. We report the results of the campaigns along with the design of an effective communication strategy of a campaign.

    Original languageEnglish
    Title of host publicationProceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017
    EditorsJana Diesner, Elena Ferrari, Guandong Xu
    Pages187-194
    Number of pages8
    ISBN (Electronic)9781450349932
    DOIs
    StatePublished - 31 Jul 2017
    Event9th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017 - Sydney, Australia
    Duration: 31 Jul 20173 Aug 2017

    Publication series

    NameProceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017

    Conference

    Conference9th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017
    Country/TerritoryAustralia
    CitySydney
    Period31/07/173/08/17

    Keywords

    • Disability awareness
    • Social media campaign
    • Visual impairment

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