TY - GEN
T1 - Appropriation and creativity
T2 - 44th Hawaii International Conference on System Sciences, HICSS-44 2010
AU - Nickerson, Jeffrey V.
AU - Monroy-Hernández, Andrés
PY - 2011
Y1 - 2011
N2 - How do people motivate each other to participate in a peer production environment? This question is addressed through the study of user-initiated contests on the electronically mediated social network that surrounds the programming language Scratch. The users of Scratch, mainly youths, have created their own mechanisms to motivate and recognize creative achievement. Some wish to achieve popularity on the site by having their project posted on the front page so contest creators offer to perform actions that will help participants reach that goal. Other contest creators, though, offer hand-made, personalized gifts such as drawings and animations made to spec. For those who offer both incentives, the ad hoc, personalized rewards are deemed more valuable than the mechanisms provided by the web site. Users are appropriating the technology, establishing their own organizational structures that encourage creativity.
AB - How do people motivate each other to participate in a peer production environment? This question is addressed through the study of user-initiated contests on the electronically mediated social network that surrounds the programming language Scratch. The users of Scratch, mainly youths, have created their own mechanisms to motivate and recognize creative achievement. Some wish to achieve popularity on the site by having their project posted on the front page so contest creators offer to perform actions that will help participants reach that goal. Other contest creators, though, offer hand-made, personalized gifts such as drawings and animations made to spec. For those who offer both incentives, the ad hoc, personalized rewards are deemed more valuable than the mechanisms provided by the web site. Users are appropriating the technology, establishing their own organizational structures that encourage creativity.
UR - http://www.scopus.com/inward/record.url?scp=79952946680&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79952946680&partnerID=8YFLogxK
U2 - 10.1109/HICSS.2011.75
DO - 10.1109/HICSS.2011.75
M3 - Conference contribution
AN - SCOPUS:79952946680
SN - 9780769542829
T3 - Proceedings of the Annual Hawaii International Conference on System Sciences
BT - Proceedings of the 44th Annual Hawaii International Conference on System Sciences, HICSS-44 2010
Y2 - 4 January 2011 through 7 January 2011
ER -