TY - GEN
T1 - Automated promotion machine
T2 - Emerging IS for the retail industry in China
AU - Chen, Yan
AU - Tian, Jun
AU - Kong, Xiangzhen
PY - 2008
Y1 - 2008
N2 - Technical developments in information technologies coupled with business interests to improve promotion productivity, are spurring research in the area of information systems for sales promotion in retail industry, which facilitate promotion analysis and automate promotion implementation. Auto Promotion Machine (APM), presented in this paper, can perform promotion analysis based on consumer personal or household characteristics, history consumer purchasing information, and tracking data of consumer shopping process; carry out promotion implementation through interacting with consumer by in-store promotion terminal or online Internet terminal. Potential impacts of APM on retail industry are discussed form the perspectives of manufacturers, retail stores, and consumers, respectively. Two levels of APM are described, representing varying degrees of automation and intelligence. Some applications of APM in today's business practice are showed according to the two levels. Finally, important topics in need of further study are identified, and can be followed by other researchers; thus, accelerate the cumulating of knowledge in using information technology to support sales promotion in retail industry.
AB - Technical developments in information technologies coupled with business interests to improve promotion productivity, are spurring research in the area of information systems for sales promotion in retail industry, which facilitate promotion analysis and automate promotion implementation. Auto Promotion Machine (APM), presented in this paper, can perform promotion analysis based on consumer personal or household characteristics, history consumer purchasing information, and tracking data of consumer shopping process; carry out promotion implementation through interacting with consumer by in-store promotion terminal or online Internet terminal. Potential impacts of APM on retail industry are discussed form the perspectives of manufacturers, retail stores, and consumers, respectively. Two levels of APM are described, representing varying degrees of automation and intelligence. Some applications of APM in today's business practice are showed according to the two levels. Finally, important topics in need of further study are identified, and can be followed by other researchers; thus, accelerate the cumulating of knowledge in using information technology to support sales promotion in retail industry.
KW - Business intelligence
KW - EIS for service sector
KW - Marketing and campaign management
UR - http://www.scopus.com/inward/record.url?scp=38049070377&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=38049070377&partnerID=8YFLogxK
U2 - 10.1007/978-0-387-76312-5_52
DO - 10.1007/978-0-387-76312-5_52
M3 - Conference contribution
AN - SCOPUS:38049070377
SN - 9780387763118
T3 - IFIP International Federation for Information Processing
SP - 1261
EP - 1270
BT - International Conference on Research and Practical Issues of Enterprise Information Systems (CONFENIS 2007)October 14-16, 2007, Beijing, China II
A2 - Xu, Li D.
A2 - Min Tjoa, A.
A2 - Chaudhry, Sohail S.
ER -