Autonomous teams and new product development

Peerasit Patanakul, Jiyao Chen, Gary S. Lynn

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

How should a company organize a project team to develop new products? This study examined the relative effectiveness of four types of team structures by comparing the performance of 559 development projects in terms of development cost, new product development speed, and product commercial success. The results indicate that in general, autonomous team structure is superior to other team structures, especially in dealing with high technology projects or developing radical innovation products.

Original languageEnglish
Title of host publicationPICMET '08 - 2008 Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for a Sustainable Economy
Pages1214-1223
Number of pages10
DOIs
StatePublished - 2008
Event2008 Portland International Center for Management of Engineering and Technology, Technology Management for a Sustainable Economy, PICMET '08 - Cape Town, South Africa
Duration: 27 Jul 200831 Jul 2008

Publication series

NamePICMET: Portland International Center for Management of Engineering and Technology, Proceedings

Conference

Conference2008 Portland International Center for Management of Engineering and Technology, Technology Management for a Sustainable Economy, PICMET '08
Country/TerritorySouth Africa
CityCape Town
Period27/07/0831/07/08

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