TY - JOUR
T1 - Commercial business viability of IntelliDriveSM safety applications
AU - White, Robert
AU - Zhang, Tao
AU - Tukey, Paul
AU - Lu, Kevin
AU - McNamara, David
PY - 2010
Y1 - 2010
N2 - This paper presents modeling, analysis, and results of the business viability of a set of IntelliDrive 1 safety applications in a free market setting. The primary value drivers for motorists to adopt the IntelliDrive system are based on a set of safety applications developed and analyzed by the US DOT. The modeling approach simulates IntelliDrive on-board equipment adoption by motorists based on the value of the safety applications. The simulation model uses parameters that are based on adoption rates in a similar dynamical system from recent history and incorporates feedback loops such as the positive reinforcement of vehicle-to-vehicle applications value due to increased adoption. This approach allows the analysis of alternative IntelliDrive business approaches, deployment scenarios, and policies. The net present value of the IntelliDrive system to the nation is computed under alternative scenarios.
AB - This paper presents modeling, analysis, and results of the business viability of a set of IntelliDrive 1 safety applications in a free market setting. The primary value drivers for motorists to adopt the IntelliDrive system are based on a set of safety applications developed and analyzed by the US DOT. The modeling approach simulates IntelliDrive on-board equipment adoption by motorists based on the value of the safety applications. The simulation model uses parameters that are based on adoption rates in a similar dynamical system from recent history and incorporates feedback loops such as the positive reinforcement of vehicle-to-vehicle applications value due to increased adoption. This approach allows the analysis of alternative IntelliDrive business approaches, deployment scenarios, and policies. The net present value of the IntelliDrive system to the nation is computed under alternative scenarios.
UR - http://www.scopus.com/inward/record.url?scp=85072354658&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85072354658&partnerID=8YFLogxK
U2 - 10.4271/2010-01-2313
DO - 10.4271/2010-01-2313
M3 - Article
AN - SCOPUS:85072354658
SN - 0148-7191
JO - SAE Technical Papers
JF - SAE Technical Papers
ER -