Original language | English |
---|---|
Title of host publication | Handbook of Marketing Strategy |
Pages | 58-77 |
Number of pages | 20 |
DOIs | |
State | Published - 2012 |
Competition and its implications for marketing strategy
Gaurav Sabnis, Rajdeep Grewal
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
5
Scopus
citations