TY - GEN
T1 - Cooks or cobblers? Crowd creativity through combination
AU - Yu, Lixiu
AU - Nickerson, Jeffrey V.
PY - 2011
Y1 - 2011
N2 - A sketch combination system is introduced and tested: a crowd of 1047 participated in an iterative process of design, evaluation and combination. Specifically, participants in a crowdsourcing marketplace sketched chairs for children. One crowd created a first generation of chairs, and then successive crowds created new generations by combining the chairs made by previous crowds. Other participants evaluated the chairs. The crowd judged the chairs from the third generation more creative than those from the first generation. An analysis of the design evolution shows that participants inherited and modified presented features, and also added new features. These findings suggest that crowd based design processes may be effective, and point the way toward computer-human interactions that might further encourage crowd creativity.
AB - A sketch combination system is introduced and tested: a crowd of 1047 participated in an iterative process of design, evaluation and combination. Specifically, participants in a crowdsourcing marketplace sketched chairs for children. One crowd created a first generation of chairs, and then successive crowds created new generations by combining the chairs made by previous crowds. Other participants evaluated the chairs. The crowd judged the chairs from the third generation more creative than those from the first generation. An analysis of the design evolution shows that participants inherited and modified presented features, and also added new features. These findings suggest that crowd based design processes may be effective, and point the way toward computer-human interactions that might further encourage crowd creativity.
KW - Conceptual combination
KW - Creativity
KW - Crowdsourcing
KW - Design sketches
KW - Human based genetic algorithms
KW - Social computing
UR - http://www.scopus.com/inward/record.url?scp=79958097389&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79958097389&partnerID=8YFLogxK
U2 - 10.1145/1978942.1979147
DO - 10.1145/1978942.1979147
M3 - Conference contribution
AN - SCOPUS:79958097389
SN - 9781450302289
T3 - Conference on Human Factors in Computing Systems - Proceedings
SP - 1393
EP - 1402
BT - CHI 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts
ER -