Cooks or cobblers? Crowd creativity through combination

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

139 Scopus citations

Abstract

A sketch combination system is introduced and tested: a crowd of 1047 participated in an iterative process of design, evaluation and combination. Specifically, participants in a crowdsourcing marketplace sketched chairs for children. One crowd created a first generation of chairs, and then successive crowds created new generations by combining the chairs made by previous crowds. Other participants evaluated the chairs. The crowd judged the chairs from the third generation more creative than those from the first generation. An analysis of the design evolution shows that participants inherited and modified presented features, and also added new features. These findings suggest that crowd based design processes may be effective, and point the way toward computer-human interactions that might further encourage crowd creativity.

Original languageEnglish
Title of host publicationCHI 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts
Pages1393-1402
Number of pages10
DOIs
StatePublished - 2011

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Keywords

  • Conceptual combination
  • Creativity
  • Crowdsourcing
  • Design sketches
  • Human based genetic algorithms
  • Social computing

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