Crowdsourced idea generation: The effect of exposure to an original idea

Kai Wang, Jeffrey V. Nickerson, Yasuaki Sakamoto

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

6 Scopus citations

Abstract

The effect of exposure to an original or common idea on crowdsourced idea generation was studied by asking crowd workers to design a public service advertisement. As compared to having no idea exposure, exposure to an original idea decreased fluency and increased the average originality of ideas generated by each person. By contrast, exposure to a common idea had no effect on either idea originality or fluency. However, the two exposure conditions showed no significant difference in either fluency or idea originality. The semantic similarity between a stimulus idea and the first idea generated was higher when the stimulus was common, as opposed to original, as measured by latent semantic analysis. The implications of these results for research and practice are discussed.

Original languageEnglish
Title of host publication19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World
Subtitle of host publicationAnything, Anywhere, Anytime
Pages946-954
Number of pages9
DOIs
StatePublished - 2013
Event19th Americas Conference on Information Systems, AMCIS 2013 - Chicago, IL, United States
Duration: 15 Aug 201317 Aug 2013

Publication series

Name19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime
Volume2

Conference

Conference19th Americas Conference on Information Systems, AMCIS 2013
Country/TerritoryUnited States
CityChicago, IL
Period15/08/1317/08/13

Keywords

  • Creativity
  • Crowdsourcing
  • Idea exposure
  • Idea generation
  • Semantic similarity

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