TY - GEN
T1 - Crowdsourced idea generation
T2 - 19th Americas Conference on Information Systems, AMCIS 2013
AU - Wang, Kai
AU - Nickerson, Jeffrey V.
AU - Sakamoto, Yasuaki
PY - 2013
Y1 - 2013
N2 - The effect of exposure to an original or common idea on crowdsourced idea generation was studied by asking crowd workers to design a public service advertisement. As compared to having no idea exposure, exposure to an original idea decreased fluency and increased the average originality of ideas generated by each person. By contrast, exposure to a common idea had no effect on either idea originality or fluency. However, the two exposure conditions showed no significant difference in either fluency or idea originality. The semantic similarity between a stimulus idea and the first idea generated was higher when the stimulus was common, as opposed to original, as measured by latent semantic analysis. The implications of these results for research and practice are discussed.
AB - The effect of exposure to an original or common idea on crowdsourced idea generation was studied by asking crowd workers to design a public service advertisement. As compared to having no idea exposure, exposure to an original idea decreased fluency and increased the average originality of ideas generated by each person. By contrast, exposure to a common idea had no effect on either idea originality or fluency. However, the two exposure conditions showed no significant difference in either fluency or idea originality. The semantic similarity between a stimulus idea and the first idea generated was higher when the stimulus was common, as opposed to original, as measured by latent semantic analysis. The implications of these results for research and practice are discussed.
KW - Creativity
KW - Crowdsourcing
KW - Idea exposure
KW - Idea generation
KW - Semantic similarity
UR - http://www.scopus.com/inward/record.url?scp=84893298481&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84893298481&partnerID=8YFLogxK
U2 - 10.2139/ssrn.2318579
DO - 10.2139/ssrn.2318579
M3 - Conference contribution
AN - SCOPUS:84893298481
SN - 9781629933948
T3 - 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime
SP - 946
EP - 954
BT - 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World
Y2 - 15 August 2013 through 17 August 2013
ER -