TY - GEN
T1 - Detecting review spammer groups in dynamic review networks
AU - Hu, Mengxiao
AU - Ma, Chuang
AU - Xu, Guangxia
AU - Daneshmand, Mahmoud
N1 - Publisher Copyright:
© 2019 Copyright held by the owner/author(s). Publication rights licensed to ACM.
PY - 2019/5/17
Y1 - 2019/5/17
N2 - Online product reviews are becoming the second most trusted source of product information, second only to recommendations from family and friends, because consumers think that online product reviews reflect recommendations of “real” people. However, in order to maximize the impact, some merchants organize a group of fraudulent reviewers to post a lot of fraudulent reviews that mislead consumers, which is called review spammer group. Solutions for review spammer group detection are very limited, and most solutions focus on static review networks. In this paper, we propose an online two-step framework, called OGSpam, detecting review spammer groups in dynamic review networks. By model a dynamic review network as an initial static review network with an infinite change review stream, our framework first detects reviewer groups on the initial static review network (first snapshot) based on classical Clique Percolation Method (CPM). Then, it detects reviewer groups on snapshot T+1 using reviewer network at T+1 and reviewer groups at T. The experimental results on two real-world review datasets illustrate the efficiency and effectiveness of our framework. To the best of our knowledge, this is the first time to detect review spammer group in dynamic review network.
AB - Online product reviews are becoming the second most trusted source of product information, second only to recommendations from family and friends, because consumers think that online product reviews reflect recommendations of “real” people. However, in order to maximize the impact, some merchants organize a group of fraudulent reviewers to post a lot of fraudulent reviews that mislead consumers, which is called review spammer group. Solutions for review spammer group detection are very limited, and most solutions focus on static review networks. In this paper, we propose an online two-step framework, called OGSpam, detecting review spammer groups in dynamic review networks. By model a dynamic review network as an initial static review network with an infinite change review stream, our framework first detects reviewer groups on the initial static review network (first snapshot) based on classical Clique Percolation Method (CPM). Then, it detects reviewer groups on snapshot T+1 using reviewer network at T+1 and reviewer groups at T. The experimental results on two real-world review datasets illustrate the efficiency and effectiveness of our framework. To the best of our knowledge, this is the first time to detect review spammer group in dynamic review network.
KW - Clique percolation method
KW - Dynamic review network
KW - Online learning
KW - Review spam
KW - Spammer group detection
UR - http://www.scopus.com/inward/record.url?scp=85072827878&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85072827878&partnerID=8YFLogxK
U2 - 10.1145/3321408.3323077
DO - 10.1145/3321408.3323077
M3 - Conference contribution
AN - SCOPUS:85072827878
T3 - ACM International Conference Proceeding Series
BT - Proceedings of the ACM Turing Celebration Conference - China, ACM TURC 2019
T2 - 2019 ACM Turing Celebration Conference - China, ACM TURC 2019
Y2 - 17 May 2019 through 19 May 2019
ER -