Enterprise Intelligence: A Case Study and the Future of Business Intelligence

This paper examines the key issues associated with current and future implementations of business intelligence (BI). The authors review the literature and discover both the growing importance and emerging issues associated with BI. The issues are further examined with an exploratory, but detailed, case study of organizations from a variety of industries, yielding a series of lessons learned. The authors find that organizations are rapidly moving to an enterprise perspective on BI, but in an unsystematic way. The authors present a prescription for the future of BI called “enterprise intelligence” (EI).