Exploring idea convergence and conceptual combination in open innovative crowdsourcing from a cognitive load perspective

Shixuan Fu, Xusen Cheng, Triparna de Vreede, Gert Jan de Vreede, Isabella Seeber, Ronald Maier, Barbara Weber

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

6 Scopus citations

Abstract

Open innovative crowdsourcing has received increasing attention. This study sets out to investigate idea convergence and generation in open innovative crowdsourcing communities from a cognitive load perspective to explore aspects of cognitive idea processing. We have conducted a laboratory experiment to investigate the effects of three manipulations (task complexity, idea presentation, and procedural guidance) on three types of cognitive load and the following idea convergence and generation quality. We have also examined the influencing mechanisms of cognitive loads on satisfaction with process and satisfaction with outcome. Our results show that the three cognitive loads have significant effects: Higher intrinsic cognitive load significantly leads to lower satisfaction with process and outcome. Higher extraneous cognitive load significantly leads to satisfaction with process. Higher germane cognitive load significantly leads to higher convergence quality and lower new idea generation quality.

Original languageEnglish
Title of host publicationProceedings of the 52nd Annual Hawaii International Conference on System Sciences, HICSS 2019
EditorsTung X. Bui
Pages315-324
Number of pages10
ISBN (Electronic)9780998133126
StatePublished - 2019
Event52nd Annual Hawaii International Conference on System Sciences, HICSS 2019 - Maui, United States
Duration: 8 Jan 201911 Jan 2019

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2019-January
ISSN (Print)1530-1605

Conference

Conference52nd Annual Hawaii International Conference on System Sciences, HICSS 2019
Country/TerritoryUnited States
CityMaui
Period8/01/1911/01/19

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