TY - JOUR
T1 - Extracting and evaluating conversational patterns in social media
T2 - A socio-semantic analysis of customers' reactions to the launch of new products using Twitter streams
AU - Lipizzi, Carlo
AU - Iandoli, Luca
AU - Ramirez Marquez, José Emmanuel
N1 - Publisher Copyright:
© 2015 Elsevier Ltd. All rights reserved.
PY - 2015/8/1
Y1 - 2015/8/1
N2 - In this paper we use Twitter data to assess customers early reactions to the launch of two new products by Apple and Samsung by analyzing the streams generated in a 72 h window around the two events. We present a methodology based on conversational analysis to extract concept maps from Twitter streams and use semantic and topological metrics to compare the conversations. Our findings show that there are significant differences in the structural patterns of the two conversations and that the analysis of these differences can be highly informative about early customers perceptions and value judgments associated with the competing products.
AB - In this paper we use Twitter data to assess customers early reactions to the launch of two new products by Apple and Samsung by analyzing the streams generated in a 72 h window around the two events. We present a methodology based on conversational analysis to extract concept maps from Twitter streams and use semantic and topological metrics to compare the conversations. Our findings show that there are significant differences in the structural patterns of the two conversations and that the analysis of these differences can be highly informative about early customers perceptions and value judgments associated with the competing products.
KW - Actionable intelligence
KW - Competitive analysis
KW - Competitive intelligence
KW - Competitor intelligence
KW - Consumer electronics industry
KW - Content analysis
KW - Social media
KW - Text mining
KW - Twitter Case study
UR - http://www.scopus.com/inward/record.url?scp=84929145299&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84929145299&partnerID=8YFLogxK
U2 - 10.1016/j.ijinfomgt.2015.04.001
DO - 10.1016/j.ijinfomgt.2015.04.001
M3 - Article
AN - SCOPUS:84929145299
SN - 0268-4012
VL - 35
SP - 490
EP - 503
JO - International Journal of Information Management
JF - International Journal of Information Management
IS - 4
ER -