TY - GEN
T1 - Friend recommendations in social networks using genetic algorithms and network topology
AU - Naruchitparames, Jeff
AU - Gunes, Mehmet Hadi
AU - Louis, Sushil J.
PY - 2011
Y1 - 2011
N2 - Social networking sites employ recommendation systems in contribution to providing better user experiences. The complexity in developing recommendation systems is largely due to the heterogeneous nature of social networks. This paper presents an approach to friend recommendation systems by using complex network theory, cognitive theory and a Paretooptimal genetic algorithm in a twostep approach to provide quality, friend recommendations while simultaneously determining an individual's perception of friendship. Our research emphasizes that by combining network topology and genetic algorithms, better recommendations can be achieved compared to each individual counterpart. We test our approach on 1,200 Facebook users in which we observe the combined method to outper form purely social or purely networkbased approaches. Our preliminary results represent strong potential for developing link recommendation systems using this combined approach of personal interests and the underlying network.
AB - Social networking sites employ recommendation systems in contribution to providing better user experiences. The complexity in developing recommendation systems is largely due to the heterogeneous nature of social networks. This paper presents an approach to friend recommendation systems by using complex network theory, cognitive theory and a Paretooptimal genetic algorithm in a twostep approach to provide quality, friend recommendations while simultaneously determining an individual's perception of friendship. Our research emphasizes that by combining network topology and genetic algorithms, better recommendations can be achieved compared to each individual counterpart. We test our approach on 1,200 Facebook users in which we observe the combined method to outper form purely social or purely networkbased approaches. Our preliminary results represent strong potential for developing link recommendation systems using this combined approach of personal interests and the underlying network.
KW - Centrality
KW - Facebook
KW - Pareto optimization
KW - friend recommendations
KW - social networks
UR - http://www.scopus.com/inward/record.url?scp=80051955961&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=80051955961&partnerID=8YFLogxK
U2 - 10.1109/CEC.2011.5949888
DO - 10.1109/CEC.2011.5949888
M3 - Conference contribution
AN - SCOPUS:80051955961
SN - 9781424478347
T3 - 2011 IEEE Congress of Evolutionary Computation, CEC 2011
SP - 2207
EP - 2214
BT - 2011 IEEE Congress of Evolutionary Computation, CEC 2011
T2 - 2011 IEEE Congress of Evolutionary Computation, CEC 2011
Y2 - 5 June 2011 through 8 June 2011
ER -