TY - GEN
T1 - Generating creative ideas through crowds
T2 - 32nd International Conference on Information System 2011, ICIS 2011
AU - Yu, Lixiu
AU - Nickerson, Jeffrey V.
PY - 2011
Y1 - 2011
N2 - The crowd is emerging as a new source of innovation, and here a new way of organizing the crowd to produce new ideas is discussed: an idea generation system using combination in which participants synthesize new designs from the efforts of their peers. A crowd generates designs; then another crowd combines the designs of the previous crowd. In an experiment with 540 participants, the combined designs are compared to the initial designs, and to a control condition in which fresh idea generation rather than combination is used. The results show that designs become more creative in later generations of the combination system, and the combination produces more creative ideas than the fresh idea generation. The model of crowdsourced idea generation discussed here may be used to instantiate systems that can be applied to a wide range of design problems. The work has pragmatic implications, and also theoretical implications: new forms of coordination are now possible, and, using the crowd, it is possible to build and test existing and emerging theories of coordination and design.
AB - The crowd is emerging as a new source of innovation, and here a new way of organizing the crowd to produce new ideas is discussed: an idea generation system using combination in which participants synthesize new designs from the efforts of their peers. A crowd generates designs; then another crowd combines the designs of the previous crowd. In an experiment with 540 participants, the combined designs are compared to the initial designs, and to a control condition in which fresh idea generation rather than combination is used. The results show that designs become more creative in later generations of the combination system, and the combination produces more creative ideas than the fresh idea generation. The model of crowdsourced idea generation discussed here may be used to instantiate systems that can be applied to a wide range of design problems. The work has pragmatic implications, and also theoretical implications: new forms of coordination are now possible, and, using the crowd, it is possible to build and test existing and emerging theories of coordination and design.
KW - Combination
KW - Creativity
KW - Crowdsourcing
KW - Design
KW - Idea generation
KW - Innovation
UR - http://www.scopus.com/inward/record.url?scp=84884647365&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84884647365&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84884647365
SN - 9781618394729
T3 - International Conference on Information Systems 2011, ICIS 2011
SP - 3513
EP - 3528
BT - International Conference on Information Systems 2011, ICIS 2011
Y2 - 4 December 2011 through 7 December 2011
ER -