Global innovation management: When traditional approaches fail

M. Hosein Fallah, Thomas G. Lechler

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The emerging knowledge economy is fundamentally changing global competition. A sustained competitive advantage will much more rely on the ability to optimize innovation output for the global market than simply globalize the functions of the value chain. This paradigm shift is embodied in competencies to integrate globally dispersed technological and market know-how, and innovate products, services and processes for the global market. The traditional response to global competitive pressure by simply increasing the globalization of the value chain may provide short term gains, but overtime will lead to declining competitive positions and increased potential for market failure. The theoretical discussions on the management of technology in a global environment are particularly focusing on the impact of cultural issues. Although cultural influences are important in the performance of global operations, other managerial considerations such as coordination of information, allocation of resources, organizational structure and processes for research and development are also critical to success or failure of global corporations. This paper discusses the competitive paradigm shift for managing innovation in a global context. The authors examine a number of cases from multinational companies mainly in the telecommunications industry to illustrate this shift and its implications for global corporations in terms of strategy for innovation and management of technology globally.

Original languageEnglish
Title of host publicationPICMET '05
Subtitle of host publicationPortland International Conference on Management of Engineering and Technology - Technology Management: A Unifying Discipline for Melting the Boundaries
Pages212-219
Number of pages8
DOIs
StatePublished - 2005
EventPICMET '05: Portland International Conference on Management of Engineering and Technology - Portland, OR, United States
Duration: 31 Jul 20054 Aug 2005

Publication series

NamePortland International Conference on Management of Engineering and Technology
Volume2005

Conference

ConferencePICMET '05: Portland International Conference on Management of Engineering and Technology
Country/TerritoryUnited States
CityPortland, OR
Period31/07/054/08/05

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