Graph Learning of Multifaceted Motivations for Online Engagement Prediction in Counter-party Social Networks

Manting Hu, Qingyuan Lin, Denghui Zhang, Angela Lu, Junming Liu, Hui Xiong

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Social media has emerged as an essential venue to invigorate online political engagement. However, political engagement is multifaceted and impacted by both individuals’ self-motivation and social influence from peers and remains challenging to model in a counter-party network. Therefore, we propose a counter-party graph representation learning model to study individuals’ intrinsic and extrinsic motivations for online political engagement. Firstly, we capture users’ intrinsic political interests providing self-motivation from a user-topic network. Then, we encode how users cast influence on others from the inner-/counter-party through a user-user network. With the learned embedding of intrinsic and extrinsic motivations, we model the interactions between these two facets and utilize the dependency by deep sequential model decoding. Finally, extensive experiments using Twitter data related to the 2020 U.S. presidential election and the 2019 HK protests validate the model’s predictive power. This study has implications for online political engagement, political participation, and political polarization.

Original languageEnglish
Title of host publicationInternational Conference on Information Systems, ICIS 2023
Subtitle of host publication"Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies"
ISBN (Electronic)9781713893622
StatePublished - 2023
Event44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023 - Hyderibad, India
Duration: 10 Dec 202313 Dec 2023

Publication series

NameInternational Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies"

Conference

Conference44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023
Country/TerritoryIndia
CityHyderibad
Period10/12/2313/12/23

Keywords

  • Graph Learning
  • Multifaceted Graph
  • Online Political Engagement
  • Social Network

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