TY - JOUR
T1 - Investigating the role of IT in customized product design
AU - Yassine, Ali
AU - Kim, Ki Chan
AU - Roemer, Thomas
AU - Holweg, Matthias
PY - 2004/6
Y1 - 2004/6
N2 - Realizing product customization as 'just a mouse click away' is the ultimate dream of many organizations and customers. To date though, mass customization is generally delivered through standardized products or custom-assembly of standardized components - often neglecting the product development aspect of customization through providing custom-designed products. In this paper we address this gap, and in particular investigate - both theoretically and empirically - the role of IT in product development-related customization. We revert to the automotive industry, which although it has long progressed beyond 'any colour as long as it is black', still offers only limited customization possibilities to its customers.
AB - Realizing product customization as 'just a mouse click away' is the ultimate dream of many organizations and customers. To date though, mass customization is generally delivered through standardized products or custom-assembly of standardized components - often neglecting the product development aspect of customization through providing custom-designed products. In this paper we address this gap, and in particular investigate - both theoretically and empirically - the role of IT in product development-related customization. We revert to the automotive industry, which although it has long progressed beyond 'any colour as long as it is black', still offers only limited customization possibilities to its customers.
KW - Customization
KW - Information technology
KW - Product design and development
UR - http://www.scopus.com/inward/record.url?scp=3142731991&partnerID=8YFLogxK
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U2 - 10.1080/0953728042000238782
DO - 10.1080/0953728042000238782
M3 - Article
AN - SCOPUS:3142731991
SN - 0953-7287
VL - 15
SP - 422
EP - 434
JO - Production Planning and Control
JF - Production Planning and Control
IS - 4
ER -