Investigating the role of IT in customized product design

Ali Yassine, Ki Chan Kim, Thomas Roemer, Matthias Holweg

Research output: Contribution to journalArticlepeer-review

51 Scopus citations

Abstract

Realizing product customization as 'just a mouse click away' is the ultimate dream of many organizations and customers. To date though, mass customization is generally delivered through standardized products or custom-assembly of standardized components - often neglecting the product development aspect of customization through providing custom-designed products. In this paper we address this gap, and in particular investigate - both theoretically and empirically - the role of IT in product development-related customization. We revert to the automotive industry, which although it has long progressed beyond 'any colour as long as it is black', still offers only limited customization possibilities to its customers.

Original languageEnglish
Pages (from-to)422-434
Number of pages13
JournalProduction Planning and Control
Volume15
Issue number4
DOIs
StatePublished - Jun 2004

Keywords

  • Customization
  • Information technology
  • Product design and development

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