Launch your new products/services better, faster

Gary S. Lynn, Ali E. Akgün

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Abstract

By studying the practices of 117 new product teams from AT&T, Allied Signal, Digital Equipment, IBM, Motorola, and other companies, several factors were found that can help teams develop new products and services better and faster, with a greater probability of succeeding. Factors influencing new product success include: 1) teamwork, 2) market niche assessment, 3) cross-team communication, 4) clear project vision, and 5)limiting formal within-team communications. Factors influencing speed-to-market include: 1) teamwork, 2) rapid prototyping, 3) team empowerment, 4) vision support, and 5) an aggressive launch deadline.

Original languageEnglish
Pages (from-to)21-26
Number of pages6
JournalResearch Technology Management
Volume46
Issue number3
DOIs
StatePublished - 2003

Fingerprint

Dive into the research topics of 'Launch your new products/services better, faster'. Together they form a unique fingerprint.

Cite this