TY - JOUR
T1 - Launch your new products/services better, faster
AU - Lynn, Gary S.
AU - Akgün, Ali E.
PY - 2003
Y1 - 2003
N2 - By studying the practices of 117 new product teams from AT&T, Allied Signal, Digital Equipment, IBM, Motorola, and other companies, several factors were found that can help teams develop new products and services better and faster, with a greater probability of succeeding. Factors influencing new product success include: 1) teamwork, 2) market niche assessment, 3) cross-team communication, 4) clear project vision, and 5)limiting formal within-team communications. Factors influencing speed-to-market include: 1) teamwork, 2) rapid prototyping, 3) team empowerment, 4) vision support, and 5) an aggressive launch deadline.
AB - By studying the practices of 117 new product teams from AT&T, Allied Signal, Digital Equipment, IBM, Motorola, and other companies, several factors were found that can help teams develop new products and services better and faster, with a greater probability of succeeding. Factors influencing new product success include: 1) teamwork, 2) market niche assessment, 3) cross-team communication, 4) clear project vision, and 5)limiting formal within-team communications. Factors influencing speed-to-market include: 1) teamwork, 2) rapid prototyping, 3) team empowerment, 4) vision support, and 5) an aggressive launch deadline.
UR - http://www.scopus.com/inward/record.url?scp=0038189852&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0038189852&partnerID=8YFLogxK
U2 - 10.1080/08956308.2003.11671562
DO - 10.1080/08956308.2003.11671562
M3 - Article
AN - SCOPUS:0038189852
SN - 0895-6308
VL - 46
SP - 21
EP - 26
JO - Research Technology Management
JF - Research Technology Management
IS - 3
ER -