Launch your new products/services better, faster

Gary S. Lynn; Ali E. Akgün

doi:10.1080/08956308.2003.11671562

Launch your new products/services better, faster

Gary S. Lynn
, Ali E. Akgün

School of Business

Research output: Contribution to journal › Article › peer-review

18 Scopus citations

Abstract

By studying the practices of 117 new product teams from AT&T, Allied Signal, Digital Equipment, IBM, Motorola, and other companies, several factors were found that can help teams develop new products and services better and faster, with a greater probability of succeeding. Factors influencing new product success include: 1) teamwork, 2) market niche assessment, 3) cross-team communication, 4) clear project vision, and 5)limiting formal within-team communications. Factors influencing speed-to-market include: 1) teamwork, 2) rapid prototyping, 3) team empowerment, 4) vision support, and 5) an aggressive launch deadline.

Original language	English
Pages (from-to)	21-26
Number of pages	6
Journal	Research Technology Management
Volume	46
Issue number	3
DOIs	https://doi.org/10.1080/08956308.2003.11671562
State	Published - 2003

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10.1080/08956308.2003.11671562

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Launch your new products/services better, faster

Abstract

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