Abstract
This chapter introduces the lean start-up process, integrates it with key concepts in human-centered design, and shows how it can be used for developing breakthrough innovations. In the first section, the principles and methodology of the lean start-up approach is discussed. In the second section, breakthrough innovation is defined within the context of sustaining, transformational, and disruptive innovation. The third section provides a definition of what a business model is and demonstrates how the lean start-up approach makes the business model a key outcome. The fourth section discusses the lean start-up approach through the lens of human-centered design principles and evaluates the attributes of different business model canvases. The final section offers a discussion of lessons learned from implementing the lean start-up approach in enterprises. The lean start-up process has the potential to become the gold standard project management process for transformational and disruptive innovations.
Original language | English |
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Title of host publication | Design Thinking |
Subtitle of host publication | New Product Development Essentials from the PDMA |
Pages | 281-300 |
Number of pages | 20 |
ISBN (Electronic) | 9781119154273 |
DOIs | |
State | Published - 2 Nov 2015 |
Keywords
- Breakthrough innovation
- Business model
- Design thinking
- Disruptive innovation
- Gold standard project management process
- Human-centered design
- Lean start-up process
- Transformational innovation