Lean Start-up in Large Enterprises Using Human-Centered Design Thinking: A New Approach for Developing Transformational and Disruptive Innovations

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3 Scopus citations

Abstract

This chapter introduces the lean start-up process, integrates it with key concepts in human-centered design, and shows how it can be used for developing breakthrough innovations. In the first section, the principles and methodology of the lean start-up approach is discussed. In the second section, breakthrough innovation is defined within the context of sustaining, transformational, and disruptive innovation. The third section provides a definition of what a business model is and demonstrates how the lean start-up approach makes the business model a key outcome. The fourth section discusses the lean start-up approach through the lens of human-centered design principles and evaluates the attributes of different business model canvases. The final section offers a discussion of lessons learned from implementing the lean start-up approach in enterprises. The lean start-up process has the potential to become the gold standard project management process for transformational and disruptive innovations.

Original languageEnglish
Title of host publicationDesign Thinking
Subtitle of host publicationNew Product Development Essentials from the PDMA
Pages281-300
Number of pages20
ISBN (Electronic)9781119154273
DOIs
StatePublished - 2 Nov 2015

Keywords

  • Breakthrough innovation
  • Business model
  • Design thinking
  • Disruptive innovation
  • Gold standard project management process
  • Human-centered design
  • Lean start-up process
  • Transformational innovation

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