TY - JOUR
T1 - Learning is the critical success factor in developing truly new products
AU - Lynn, Gary S.
AU - Mazzuca, Mario
AU - Morone, Joseph G.
AU - Paulson, Albert S.
PY - 1998
Y1 - 1998
N2 - OVERVIEW: Successful new product development is tough, especially for truly new products. How can a company successfully develop and commercialize such products? An examination of four radically new innovations - Corning's optical fibers, GE's computed axial tomography, Motorola's cellular telephones, and Searle's (now Monsanto's) NutraSweet - reveals that in each case a learning-driven strategy was critical to success. Leaders who wish to improve their company s ability to develop the kind of products that can create entirely new industries are urged to create conditions under which teams can learn from past experience, even failures.
AB - OVERVIEW: Successful new product development is tough, especially for truly new products. How can a company successfully develop and commercialize such products? An examination of four radically new innovations - Corning's optical fibers, GE's computed axial tomography, Motorola's cellular telephones, and Searle's (now Monsanto's) NutraSweet - reveals that in each case a learning-driven strategy was critical to success. Leaders who wish to improve their company s ability to develop the kind of products that can create entirely new industries are urged to create conditions under which teams can learn from past experience, even failures.
UR - http://www.scopus.com/inward/record.url?scp=0032072283&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0032072283&partnerID=8YFLogxK
U2 - 10.1080/08956308.1998.11671209
DO - 10.1080/08956308.1998.11671209
M3 - Article
AN - SCOPUS:0032072283
SN - 0895-6308
VL - 41
SP - 45
EP - 51
JO - Research Technology Management
JF - Research Technology Management
IS - 3
ER -