TY - JOUR
T1 - Learning process in new product development teams and effects on product success
T2 - A socio-cognitive perspective
AU - Akgün, Ali E.
AU - Lynn, Gary S.
AU - Yilmaz, Cengiz
PY - 2006/2
Y1 - 2006/2
N2 - The study purports to develop and empirically test a model of team learning process and its effects on team performance in new product development teams. Using the socio-cognitive theory of learning in groups and organizations, several hypotheses were tested to show that the primer components of social cognition (that is, information acquisition, information dissemination, information implementation, unlearning, thinking, intelligence, improvisation, sense-making, and memory) form an interactive process model of the team learning phenomenon. By studying 165 new product development projects, it was shown: (i) that the eight primer socio-cognitive factors of information acquisition, information dissemination, information implementation, memory, thinking, improvisation, unlearning, and sense-making constitute interrelated sub-components of a higher-order team information-processing construct; (ii) that team intelligence is positively related to components of team information-processing; and (iii) that information-processing facilitates new product success primarily through the positive effects of superior information implementation. Theoretical and managerial implications of the study findings are discussed.
AB - The study purports to develop and empirically test a model of team learning process and its effects on team performance in new product development teams. Using the socio-cognitive theory of learning in groups and organizations, several hypotheses were tested to show that the primer components of social cognition (that is, information acquisition, information dissemination, information implementation, unlearning, thinking, intelligence, improvisation, sense-making, and memory) form an interactive process model of the team learning phenomenon. By studying 165 new product development projects, it was shown: (i) that the eight primer socio-cognitive factors of information acquisition, information dissemination, information implementation, memory, thinking, improvisation, unlearning, and sense-making constitute interrelated sub-components of a higher-order team information-processing construct; (ii) that team intelligence is positively related to components of team information-processing; and (iii) that information-processing facilitates new product success primarily through the positive effects of superior information implementation. Theoretical and managerial implications of the study findings are discussed.
KW - New product development
KW - Organizational learning
KW - Social cognition
KW - Team learning
UR - http://www.scopus.com/inward/record.url?scp=32044470084&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=32044470084&partnerID=8YFLogxK
U2 - 10.1016/j.indmarman.2005.02.005
DO - 10.1016/j.indmarman.2005.02.005
M3 - Article
AN - SCOPUS:32044470084
SN - 0019-8501
VL - 35
SP - 210
EP - 224
JO - Industrial Marketing Management
JF - Industrial Marketing Management
IS - 2
ER -