TY - GEN
T1 - Low-cost strategy factors in airline industry
T2 - 1st International Materials, Industrial, and Manufacturing Engineering Conference, MIMEC 2013
AU - Jeddi, A. R.
AU - Renani, N. G.
AU - Khademi, A.
AU - Shokri, V.
AU - Noordin, M. Y.
PY - 2014
Y1 - 2014
N2 - Demand for air transportation has boomed extensively in Southeast (SE) Asia during the past decade as a result of economic development and the lack of land routes between destinations. The purpose of this study is to focus on the cost-leadership competitive strategy applied by low-cost carriers (LCCs) in SE Asia airlines and explore the elements that affect the competing capability of these airlines in the region. Furthermore, the study attempts to illustrate the key success factors that have resulted in the superiority of AirAsia (AA) airline among other LCCs airlines in the competitive market of SE Asia. This study shows that the regulatory environment in the region's air transportation business is an important barrier for the development of local LCCs airlines. Hence, AA attempts to cope with these barriers have been illustrated in this research.
AB - Demand for air transportation has boomed extensively in Southeast (SE) Asia during the past decade as a result of economic development and the lack of land routes between destinations. The purpose of this study is to focus on the cost-leadership competitive strategy applied by low-cost carriers (LCCs) in SE Asia airlines and explore the elements that affect the competing capability of these airlines in the region. Furthermore, the study attempts to illustrate the key success factors that have resulted in the superiority of AirAsia (AA) airline among other LCCs airlines in the competitive market of SE Asia. This study shows that the regulatory environment in the region's air transportation business is an important barrier for the development of local LCCs airlines. Hence, AA attempts to cope with these barriers have been illustrated in this research.
KW - Air transportation
KW - Airasia (AA)
KW - Competitive strategy
KW - Cost-leadership strategy
KW - Lowcost carriers (LCCs) airlines
UR - http://www.scopus.com/inward/record.url?scp=84891535839&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84891535839&partnerID=8YFLogxK
U2 - 10.4028/www.scientific.net/AMR.845.652
DO - 10.4028/www.scientific.net/AMR.845.652
M3 - Conference contribution
AN - SCOPUS:84891535839
SN - 9783037859360
T3 - Advanced Materials Research
SP - 652
EP - 657
BT - Materials, Industrial, and Manufacturing Engineering Research Advances 1.1
Y2 - 4 December 2013 through 6 December 2013
ER -