Market and Technology Attack Teams: Tools and Techniques for Developing the Next Breakthrough Platform Product

Peter A. Koen, Thomas C. Holcombe, Christine A. Gehres

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Scopus citations
Original languageEnglish
Title of host publicationThe PDMA ToolBook 3 for New Product Development
Pages173-204
Number of pages32
DOIs
StatePublished - 16 Apr 2008

Keywords

  • Market and technology attack teams
  • Market attack team approach
  • New platforms development (NPD) and market attack team
  • Senior management involvement
  • Technology attack team

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