Market and Technology Attack Teams: Tools and Techniques for Developing the Next Breakthrough Platform Product

Peter A. Koen; Thomas C. Holcombe; Christine A. Gehres

doi:10.1002/9780470209943.ch6

Market and Technology Attack Teams: Tools and Techniques for Developing the Next Breakthrough Platform Product

Peter A. Koen
, Thomas C. Holcombe
, Christine A. Gehres

School of Business

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2 Scopus citations

Abstract

This chapter contains sections titled: Introduction What’s Published? Principles Market Attack Team Technology Attack Team Conclusions References.

Original language	English
Title of host publication	The PDMA Tool Book 3 for New Product Development
Pages	173-204
Number of pages	32
ISBN (Electronic)	9780470209943
DOIs	https://doi.org/10.1002/9780470209943.ch6
State	Published - 1 Jan 2007

Keywords

market and technology attack teams
market attack team approach
new platforms development (NPD) and market attack team
senior management involvement
technology attack team

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10.1002/9780470209943.ch6

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title = "Market and Technology Attack Teams: Tools and Techniques for Developing the Next Breakthrough Platform Product",

abstract = "This chapter contains sections titled: Introduction What{\textquoteright}s Published? Principles Market Attack Team Technology Attack Team Conclusions References.",

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KW - market attack team approach

KW - new platforms development (NPD) and market attack team

KW - senior management involvement

KW - technology attack team

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BT - The PDMA Tool Book 3 for New Product Development

ER -

Market and Technology Attack Teams: Tools and Techniques for Developing the Next Breakthrough Platform Product

Abstract

Keywords

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