TY - CHAP
T1 - Market and Technology Attack Teams
T2 - Tools and Techniques for Developing the Next Breakthrough Platform Product
AU - Koen, Peter A.
AU - Holcombe, Thomas C.
AU - Gehres, Christine A.
PY - 2008/4/16
Y1 - 2008/4/16
KW - Market and technology attack teams
KW - Market attack team approach
KW - New platforms development (NPD) and market attack team
KW - Senior management involvement
KW - Technology attack team
UR - https://www.scopus.com/pages/publications/84869020476
UR - https://www.scopus.com/pages/publications/84869020476#tab=citedBy
U2 - 10.1002/9780470209943.ch6
DO - 10.1002/9780470209943.ch6
M3 - Chapter
AN - SCOPUS:84869020476
SN - 9780470089231
SP - 173
EP - 204
BT - The PDMA ToolBook 3 for New Product Development
ER -