Operational innovation: From principles to methodology

M. Della Bordella, A. Ravarini, F. Y. Wu, R. Liu

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

The present research has the objective to discover and understand potential sources of Sustained Competitive Advantage (SCA) for companies and exploit this potential in order to achieve and maintain the competitive advantage through operational innovation and especially through the implementation of IT-dependent strategic initiatives. A new strategic analysis methodology is proposed and described within the paper. The concept of Business Artifact (BA) already introduced and used for business process modeling within the Model Driven Business Transformation (MDBT) framework is the basic element of our methodology. The theoretical foundations of the work are provided by the Resource Based View (RBV) of the firm theory [Barney, J Manage 17(1):99-120, 1991] and by the Critical Success Factors (CSF) method [Rockart, Harv Bus Rev 57(2):81-93, 1979]. Considering that, by definition, each Business Artifact has a data model, in which all the resources it needs and uses during its lifecycle are specified, we want to identify which Business Artifacts are strategically relevant for a company and prioritize them according to the Sustained Competitive Advantage they could be able to provide. These key BAs should then be the target of any IT-dependent strategic initiative, that should include actions aimed at improving or transforming these BAs in order to achieve, maintain and exploit the company competitive advantage.

Original languageEnglish
Title of host publicationInformation Technology and Innovation Trends in Organizations - ItAIS
Subtitle of host publicationThe Italian Association for Information Systems
Pages29-36
Number of pages8
DOIs
StatePublished - 2011
Event7th Conference of the Italian Chapter of the Association for Information Systems, ItAIS 2010 - Naples, Italy
Duration: 8 Oct 20109 Oct 2010

Publication series

NameInformation Technology and Innovation Trends in Organizations - ItAIS: The Italian Association for Information Systems

Conference

Conference7th Conference of the Italian Chapter of the Association for Information Systems, ItAIS 2010
Country/TerritoryItaly
CityNaples
Period8/10/109/10/10

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