Platform investment decisions in product family design

Nicolas A. Zacharias, Ali A. Yassine

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    10 Scopus citations

    Abstract

    The paper proposes an intermediate modeling ground that bridges the gap between engineering design models and marketing models for the development of platform-based product families. In this model, each variant in the product family is assumed to contribute a percentage to the overall market coverage inside a target market segment and we wish to maximize this coverage subject to an available development budget. Following the conceptual engineering design phase of the product family, this model will optimize the initial investment in the platform, the commonality level between variants, and the number of variants to be produced in order to maximize market coverage. An application of the model using a Drill product family is included to demonstrate the usefulness of the proposed model.

    Original languageEnglish
    Title of host publication2007 Proceedings of the ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, DETC2007
    Pages373-384
    Number of pages12
    DOIs
    StatePublished - 2008
    Event19th Int. Conf. Design Theory and Methodology and 1st Int. Conf. Micro and Nano Systems, presented at - 2007 ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2007 - Las Vegas, NV, United States
    Duration: 4 Sep 20077 Sep 2007

    Publication series

    Name2007 Proceedings of the ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, DETC2007
    Volume3 PART A

    Conference

    Conference19th Int. Conf. Design Theory and Methodology and 1st Int. Conf. Micro and Nano Systems, presented at - 2007 ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2007
    Country/TerritoryUnited States
    CityLas Vegas, NV
    Period4/09/077/09/07

    Keywords

    • Platform design
    • Product architecture
    • Product commonality
    • Product development
    • Product family planning

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