TY - GEN
T1 - Platform investment decisions in product family design
AU - Zacharias, Nicolas A.
AU - Yassine, Ali A.
PY - 2008
Y1 - 2008
N2 - The paper proposes an intermediate modeling ground that bridges the gap between engineering design models and marketing models for the development of platform-based product families. In this model, each variant in the product family is assumed to contribute a percentage to the overall market coverage inside a target market segment and we wish to maximize this coverage subject to an available development budget. Following the conceptual engineering design phase of the product family, this model will optimize the initial investment in the platform, the commonality level between variants, and the number of variants to be produced in order to maximize market coverage. An application of the model using a Drill product family is included to demonstrate the usefulness of the proposed model.
AB - The paper proposes an intermediate modeling ground that bridges the gap between engineering design models and marketing models for the development of platform-based product families. In this model, each variant in the product family is assumed to contribute a percentage to the overall market coverage inside a target market segment and we wish to maximize this coverage subject to an available development budget. Following the conceptual engineering design phase of the product family, this model will optimize the initial investment in the platform, the commonality level between variants, and the number of variants to be produced in order to maximize market coverage. An application of the model using a Drill product family is included to demonstrate the usefulness of the proposed model.
KW - Platform design
KW - Product architecture
KW - Product commonality
KW - Product development
KW - Product family planning
UR - http://www.scopus.com/inward/record.url?scp=44849104235&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=44849104235&partnerID=8YFLogxK
U2 - 10.1115/DETC2007-35915
DO - 10.1115/DETC2007-35915
M3 - Conference contribution
AN - SCOPUS:44849104235
SN - 0791848027
SN - 9780791848029
SN - 0791848043
SN - 9780791848043
T3 - 2007 Proceedings of the ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, DETC2007
SP - 373
EP - 384
BT - 2007 Proceedings of the ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, DETC2007
T2 - 19th Int. Conf. Design Theory and Methodology and 1st Int. Conf. Micro and Nano Systems, presented at - 2007 ASME International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE2007
Y2 - 4 September 2007 through 7 September 2007
ER -