Satisfaction as a function of perceived change in likelihood of goal attainment: A cross-cultural study

E-collaboration users tend to abandon their technology when they feel dissatisfied by their experience, even if they have been productive. It is therefore important to understand the causes of satisfaction so we can design and deploy e-collaboration in ways that make users both productive and satisfied. We advance a theory proposing satisfaction as a function of a perceived change in the likelihood of goal attainment (LGA). We test the theory in two countries (United States and The Netherlands) that differ along Hofstede's (1991) masculinity-femininity cultural dimension. Empirical findings support the theory in both countries among 367 knowledge workers using e-collaboration to address real organizational problems and issues. We discuss the implications for research and practice.