TY - GEN
T1 - Songs of a future past ' an experimental study of online persuaders
AU - Antenore, Marzia
AU - Panconesi, Alessandro
AU - Terolli, Erisa
N1 - Publisher Copyright:
Copyright © 2018, Association for the Advancement of Artificial Intelligence (www.aaai.org). All rights reserved.
PY - 2018
Y1 - 2018
N2 - In this paper, we present the results of an extensive experimental study on users decisions inside an online setting. In the experiment, participants purchase songs using real money while having enough time to explore them at leisure before buying. In such a set up, surpisingly, common social influence signals such as star ratings, download counts and recommendations had no influence. However, as soon as the exploration was made slightly more cumbersome market inequality appeared. This is an indication that it is decision-making shortcuts, rather then social influence, to trigger distorting market effects.
AB - In this paper, we present the results of an extensive experimental study on users decisions inside an online setting. In the experiment, participants purchase songs using real money while having enough time to explore them at leisure before buying. In such a set up, surpisingly, common social influence signals such as star ratings, download counts and recommendations had no influence. However, as soon as the exploration was made slightly more cumbersome market inequality appeared. This is an indication that it is decision-making shortcuts, rather then social influence, to trigger distorting market effects.
UR - http://www.scopus.com/inward/record.url?scp=85050616163&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85050616163&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85050616163
T3 - 12th International AAAI Conference on Web and Social Media, ICWSM 2018
SP - 12
EP - 21
BT - 12th International AAAI Conference on Web and Social Media, ICWSM 2018
T2 - 12th International AAAI Conference on Web and Social Media, ICWSM 2018
Y2 - 25 June 2018 through 28 June 2018
ER -