Songs of a future past ' an experimental study of online persuaders

Marzia Antenore, Alessandro Panconesi, Erisa Terolli

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

4 Scopus citations

Abstract

In this paper, we present the results of an extensive experimental study on users decisions inside an online setting. In the experiment, participants purchase songs using real money while having enough time to explore them at leisure before buying. In such a set up, surpisingly, common social influence signals such as star ratings, download counts and recommendations had no influence. However, as soon as the exploration was made slightly more cumbersome market inequality appeared. This is an indication that it is decision-making shortcuts, rather then social influence, to trigger distorting market effects.

Original languageEnglish
Title of host publication12th International AAAI Conference on Web and Social Media, ICWSM 2018
Pages12-21
Number of pages10
ISBN (Electronic)9781577357988
StatePublished - 2018
Event12th International AAAI Conference on Web and Social Media, ICWSM 2018 - Palo Alto, United States
Duration: 25 Jun 201828 Jun 2018

Publication series

Name12th International AAAI Conference on Web and Social Media, ICWSM 2018

Conference

Conference12th International AAAI Conference on Web and Social Media, ICWSM 2018
Country/TerritoryUnited States
CityPalo Alto
Period25/06/1828/06/18

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