TY - GEN
T1 - Speed
T2 - PICMET '05: Portland International Conference on Management of Engineering and Technology
AU - Chen, Jiyao
AU - Reilly, Richard R.
AU - Lynn, Gary S.
PY - 2005
Y1 - 2005
N2 - Time-based strategy has become the latest key to competitive advantage. However, the implicit assumption that speed has a linear relationship with project success lacks examination. Several perspectives including time compression diseconomies resulting from the limits of the capacity for human information processing, bounded rationality of decision making, "absorptive capability" of organizations, and organizational learning, are applied to the study of new product development (NPD) teams. We argue that uncertainty is a critical contingency for understanding speed in NPD. We propose that whether speed has a linear or curvilinear relationship with success will depend upon the degree of uncertainty. Our results show that the relationship is curvilinear when either technology uncertainty or market turbulence is high but linear when such uncertainty is low. In contrast, we find a curvilinear relationship under conditions of low market newness but not under conditions of high market newness. An important implication is that it is necessary to analyze the source and degree of uncertainty of a project before a time-based strategy is selected. The limitations and future research related to these results are discussed.
AB - Time-based strategy has become the latest key to competitive advantage. However, the implicit assumption that speed has a linear relationship with project success lacks examination. Several perspectives including time compression diseconomies resulting from the limits of the capacity for human information processing, bounded rationality of decision making, "absorptive capability" of organizations, and organizational learning, are applied to the study of new product development (NPD) teams. We argue that uncertainty is a critical contingency for understanding speed in NPD. We propose that whether speed has a linear or curvilinear relationship with success will depend upon the degree of uncertainty. Our results show that the relationship is curvilinear when either technology uncertainty or market turbulence is high but linear when such uncertainty is low. In contrast, we find a curvilinear relationship under conditions of low market newness but not under conditions of high market newness. An important implication is that it is necessary to analyze the source and degree of uncertainty of a project before a time-based strategy is selected. The limitations and future research related to these results are discussed.
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U2 - 10.1109/PICMET.2005.1509733
DO - 10.1109/PICMET.2005.1509733
M3 - Conference contribution
AN - SCOPUS:33748871129
SN - 1890843121
SN - 9781890843120
T3 - Portland International Conference on Management of Engineering and Technology
SP - 520
EP - 532
BT - PICMET '05
Y2 - 31 July 2005 through 4 August 2005
ER -