TY - JOUR
T1 - Taking the guesswork out of new product development
T2 - How successful high-tech companies get that way
AU - Akgün, Ali E.
AU - Lynn, Gary S.
AU - Byrne, John C.
PY - 2004/8/1
Y1 - 2004/8/1
N2 - The authors report on their findings from an ongoing seven-year research project on the intersection of entrepreneurship, marketing and technology. The focus of their research is to identify factors that lead to better, faster and less expensive new product and service development. The present study investigates new product development practices in high-technology small-to-medium enterprises (SMEs), including electronics and computer, biotechnology, military software, space, and electronic machinery companies. Gathering data from 60 new product development projects, the authors found that successful project teams perform certain practices better than unsuccessful ones. These include project visioning, process proficiency, management support, documentation systems, established project deadlines, team processes, and communication. Further, the authors identified critical success factors in the new product development projects as process proficiency, effective filing system, an established project deadline, information coding, and reduced formal communication within teams.
AB - The authors report on their findings from an ongoing seven-year research project on the intersection of entrepreneurship, marketing and technology. The focus of their research is to identify factors that lead to better, faster and less expensive new product and service development. The present study investigates new product development practices in high-technology small-to-medium enterprises (SMEs), including electronics and computer, biotechnology, military software, space, and electronic machinery companies. Gathering data from 60 new product development projects, the authors found that successful project teams perform certain practices better than unsuccessful ones. These include project visioning, process proficiency, management support, documentation systems, established project deadlines, team processes, and communication. Further, the authors identified critical success factors in the new product development projects as process proficiency, effective filing system, an established project deadline, information coding, and reduced formal communication within teams.
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U2 - 10.1108/02756660410547395
DO - 10.1108/02756660410547395
M3 - Article
AN - SCOPUS:33644830665
SN - 0275-6668
VL - 25
SP - 41
EP - 46
JO - Journal of Business Strategy
JF - Journal of Business Strategy
IS - 4
ER -