The changing shape of networks: Lessons for the auto industry

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

The global financial crisis has hit carmakers relatively hard as the auto industry around the world is experiencing a sharp decrease in sales. Today, carmakers must consider their strategic positioning in the market, relative to the competition. One way to deepen understanding of corporate positioning from this perspective is to investigate this area using a laboratory experiment. This study examines a business simulation game and evaluates several network characteristics. Our analysis reveals the impact those characteristics have on company performance. The findings also show the applicability of network theory in analyzing the auto industry.

Original languageEnglish
Title of host publicationPICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology - Proceedings
Pages3073-3078
Number of pages6
DOIs
StatePublished - 2009
EventPICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology - Portland, OR, United States
Duration: 2 Aug 20096 Aug 2009

Publication series

NamePICMET: Portland International Center for Management of Engineering and Technology, Proceedings

Conference

ConferencePICMET 2009 - 2009 Portland International Conference on Management of Engineering and Technology
Country/TerritoryUnited States
CityPortland, OR
Period2/08/096/08/09

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