The Confronting Prejudiced Responses (CPR) model: Applying CPR in organizations

Despite increased diversity efforts, stigmatized targets report frequent experiences with discrimination, particularly in its subtle, everyday forms. We argue that confrontation provides targets and nontargets a way to communicate dissatisfaction with discriminatory treatment, thereby promoting an inclusive climate. We review the Confronting Prejudiced Responses (CPR) Model (S. A. Goodwin, L. Ashburn-Nardo, & K. A. Morris, 2007, 2008), applying its principles to organizational contexts, and we offer practical suggestions for educating people about the roadblocks to confrontation and strategies for overcoming them. Copyright of the Academy of Management, all rights reserved.