@inproceedings{81701997fb1c4d27b4714af2bebb204d,
title = "The Effect of AI Engagement on Generative AI Adoption",
abstract = "Artificial Intelligence (AI) technology is developing at an unprecedented rate. For organizations to reap the benefits of AI, their workforce need to embrace them and adopt them into their work practices. Using Social Cognitive Theory as a theoretical lens, we examine how users' engagement with AI technologies influences their intention to use them. To this end, we adopt a multidimensional perspective on AI engagement and also explore how AI familiarity relates to users' engagement. We find support for the positive association between AI familiarity and AI engagement as well as between AI engagement and Intention to use.",
keywords = "AI adoption, AI engagement, AI familiarity, Generative AI, Social Cognitive Theory",
author = "\{de Vreede\}, Triparna and Singh, \{Vivek Kumar\} and \{de Vreede\}, \{G. J.\} and Paul Spector",
note = "Publisher Copyright: {\textcopyright} 2024 IEEE Computer Society. All rights reserved.; 57th Annual Hawaii International Conference on System Sciences, HICSS 2024 ; Conference date: 03-01-2024 Through 06-01-2024",
year = "2024",
language = "English",
series = "Proceedings of the Annual Hawaii International Conference on System Sciences",
pages = "168--176",
editor = "Bui, \{Tung X.\}",
booktitle = "Proceedings of the 57th Annual Hawaii International Conference on System Sciences, HICSS 2024",
}