TY - GEN
T1 - The future of crowd work
AU - Kittur, Aniket
AU - Nickerson, Jeffrey V.
AU - Bernstein, Michael S.
AU - Gerber, Elizabeth M.
AU - Shaw, Aaron
AU - Zimmerman, John
AU - Lease, Matthew
AU - Horton, John J.
PY - 2013
Y1 - 2013
N2 - Paid crowd work offers remarkable opportunities for improving productivity, social mobility, and the global economy by engaging a geographically distributed workforce to complete complex tasks on demand and at scale. But it is also possible that crowd work will fail to achieve its potential, focusing on assembly-line piecework. Can we foresee a future crowd workplace in which we would want our children to participate? This paper frames the major challenges that stand in the way of this goal. Drawing on theory from organizational behavior and distributed computing, as well as direct feedback from workers, we outline a framework that will enable crowd work that is complex, collaborative, and sustainable. The framework lays out research challenges in twelve major areas: workflow, task assignment, hierarchy, real-time response, synchronous collaboration, quality control, crowds guiding AIs, AIs guiding crowds, platforms, job design, reputation, and motivation.
AB - Paid crowd work offers remarkable opportunities for improving productivity, social mobility, and the global economy by engaging a geographically distributed workforce to complete complex tasks on demand and at scale. But it is also possible that crowd work will fail to achieve its potential, focusing on assembly-line piecework. Can we foresee a future crowd workplace in which we would want our children to participate? This paper frames the major challenges that stand in the way of this goal. Drawing on theory from organizational behavior and distributed computing, as well as direct feedback from workers, we outline a framework that will enable crowd work that is complex, collaborative, and sustainable. The framework lays out research challenges in twelve major areas: workflow, task assignment, hierarchy, real-time response, synchronous collaboration, quality control, crowds guiding AIs, AIs guiding crowds, platforms, job design, reputation, and motivation.
KW - Crowd work
KW - Crowdsourcing
KW - Organization design
KW - Research vision
UR - http://www.scopus.com/inward/record.url?scp=84874886217&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84874886217&partnerID=8YFLogxK
U2 - 10.1145/2441776.2441923
DO - 10.1145/2441776.2441923
M3 - Conference contribution
AN - SCOPUS:84874886217
SN - 9781450313315
T3 - Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW
SP - 1301
EP - 1317
BT - CSCW 2013 - Proceedings of the 2013 ACM Conference on Computer Supported Cooperative Work
T2 - 2013 2nd ACM Conference on Computer Supported Cooperative Work, CSCW 2013
Y2 - 23 February 2013 through 27 February 2013
ER -