The Karma of digg: Reciprocity in online social networks

Elliot Sadlon, Yasuaki Sakamoto, Hannah J. Dever, Jeffrey V. Nickerson

Research output: Contribution to conferencePaperpeer-review

10 Scopus citations

Abstract

What motivates participants to donate their time to collective intelligence web sites? We examine the possible mechanisms that drive the website Digg, an online news consolidator in which users help determine the popularity and visibility of stories and other web-based information. Those who submit stories that become popular also actively read and vote for each other's stories. This behavior can be explained as a form of reciprocity; we show evidence for this and discuss the implications for other communities of practice.

Original languageEnglish
Pages7-12
Number of pages6
StatePublished - 2008
Event2008 Workshop on Information Technologies and Systems, WITS 2008 - Paris, France
Duration: 13 Dec 200814 Dec 2008

Conference

Conference2008 Workshop on Information Technologies and Systems, WITS 2008
Country/TerritoryFrance
CityParis
Period13/12/0814/12/08

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