TY - GEN
T1 - The limits of popularity-based recommendations, and the role of social ties
AU - Bressan, Marco
AU - Leucci, Stefano
AU - Panconesi, Alessandro
AU - Raghavan, Prabhakar
AU - Terolli, Erisa
N1 - Publisher Copyright:
© 2016 Copyright held by the owner/author(s). Publication rights licensed to ACM.
PY - 2016/8/13
Y1 - 2016/8/13
N2 - In this paper we introduce a mathematical model that captures some of the salient features of recommender systems that are based on popularity and that try to exploit social ties among the users. We show that, under very general conditions, the market always converges to a steady state, for which we are able to give an explicit form. Thanks to this we can tell rather precisely how much a market is altered by a recommendation system, and determine the power of users to influence others. Our theoretical results are complemented by experiments with real world social networks showing that social graphs prevent large market distortions in spite of the presence of highly influential users.
AB - In this paper we introduce a mathematical model that captures some of the salient features of recommender systems that are based on popularity and that try to exploit social ties among the users. We show that, under very general conditions, the market always converges to a steady state, for which we are able to give an explicit form. Thanks to this we can tell rather precisely how much a market is altered by a recommendation system, and determine the power of users to influence others. Our theoretical results are complemented by experiments with real world social networks showing that social graphs prevent large market distortions in spite of the presence of highly influential users.
UR - http://www.scopus.com/inward/record.url?scp=84984945114&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84984945114&partnerID=8YFLogxK
U2 - 10.1145/2939672.2939797
DO - 10.1145/2939672.2939797
M3 - Conference contribution
AN - SCOPUS:84984945114
T3 - Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
SP - 745
EP - 754
BT - KDD 2016 - Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
T2 - 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2016
Y2 - 13 August 2016 through 17 August 2016
ER -