The limits of popularity-based recommendations, and the role of social ties

Marco Bressan, Stefano Leucci, Alessandro Panconesi, Prabhakar Raghavan, Erisa Terolli

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

18 Scopus citations

Abstract

In this paper we introduce a mathematical model that captures some of the salient features of recommender systems that are based on popularity and that try to exploit social ties among the users. We show that, under very general conditions, the market always converges to a steady state, for which we are able to give an explicit form. Thanks to this we can tell rather precisely how much a market is altered by a recommendation system, and determine the power of users to influence others. Our theoretical results are complemented by experiments with real world social networks showing that social graphs prevent large market distortions in spite of the presence of highly influential users.

Original languageEnglish
Title of host publicationKDD 2016 - Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
Pages745-754
Number of pages10
ISBN (Electronic)9781450342322
DOIs
StatePublished - 13 Aug 2016
Event22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2016 - San Francisco, United States
Duration: 13 Aug 201617 Aug 2016

Publication series

NameProceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
Volume13-17-August-2016

Conference

Conference22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2016
Country/TerritoryUnited States
CitySan Francisco
Period13/08/1617/08/16

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