TY - JOUR
T1 - The paradox of digital savviness
T2 - an examination of conditions that mitigate its power
AU - Mooney, Ann
AU - Zhang, Yangyang
AU - Mithani, Murad
AU - Mahoney, Michael
N1 - Publisher Copyright:
© 2022 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2024
Y1 - 2024
N2 - Top executives play an important role in how firms keep pace with or fall behind in today’s digital economy. In this study, we considered 246 top business executives and digital transformation projects for which they were responsible but had not yet approved. Based on surveys each executive completed, we found that commitment to digital transformation initiatives–a critical success factor for the initiative–was strongly associated with the executives’ ‘digital savviness’ but that this was weakened when executives had longer tenures with their organisations or faced greater competitive pressures. Our findings illustrate that executive commitment to digital transformation does not just require an increase in technological understanding. It is a qualitative change in the way executives prepare for, respond to, and stay engaged with digital initiatives.
AB - Top executives play an important role in how firms keep pace with or fall behind in today’s digital economy. In this study, we considered 246 top business executives and digital transformation projects for which they were responsible but had not yet approved. Based on surveys each executive completed, we found that commitment to digital transformation initiatives–a critical success factor for the initiative–was strongly associated with the executives’ ‘digital savviness’ but that this was weakened when executives had longer tenures with their organisations or faced greater competitive pressures. Our findings illustrate that executive commitment to digital transformation does not just require an increase in technological understanding. It is a qualitative change in the way executives prepare for, respond to, and stay engaged with digital initiatives.
KW - Top executive commitment
KW - digital savviness
KW - strategic decision making
KW - strategic leadership
UR - http://www.scopus.com/inward/record.url?scp=85128234847&partnerID=8YFLogxK
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U2 - 10.1080/09537325.2022.2053516
DO - 10.1080/09537325.2022.2053516
M3 - Article
AN - SCOPUS:85128234847
SN - 0953-7325
VL - 36
SP - 720
EP - 732
JO - Technology Analysis and Strategic Management
JF - Technology Analysis and Strategic Management
IS - 4
ER -