Together we buy, alone I Qit: Some experimental studies of online persuaders

Marzia Antenore, Giovanna Leone, Alessandro Panconesi, Erisa Terolli

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

We present a simple web experimentin which participants are asked to listen toa small number of songs and download the two they liked the most. In the experiment, participants were subject to common types of online feedbacks such as star ratings, recommendations and expert advice. Somewhat surprisingly, such online cues had no impact on market shares, but a significant difference emerged as far as market volume was concerned. When operating under the influence of online cues conjuring the presence of others activities soared: participants downloaded, listened to and rated songs much more than in the other scenarios.

Original languageEnglish
Title of host publicationDTUC 2018 - Proceedings of the 1st International Conference on Digital Tools and Uses Congress
EditorsFatma Siala-Kallel, Everardo Reyes, Gerald Kembellec, Samuel Szoniecky, S. Labelle, Abderrazak Mkadmi, Raphael Fournier-S'niehotta, Mehdi Ammi
ISBN (Electronic)9781450364515
DOIs
StatePublished - 3 Oct 2018
Event1st International Conference on Digital Tools and Uses Congress, DTUC 2018 - Paris, France
Duration: 3 Oct 20185 Oct 2018

Publication series

NameACM International Conference Proceeding Series

Conference

Conference1st International Conference on Digital Tools and Uses Congress, DTUC 2018
Country/TerritoryFrance
CityParis
Period3/10/185/10/18

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