TY - GEN
T1 - Towards a method for realizing sustained competitive advantage through business entity analysis
AU - Della Bordella, Matteo
AU - Liu, Rong
AU - Ravarini, Aurelio
AU - Wu, Frederick Y.
AU - Nigam, Anil
PY - 2011
Y1 - 2011
N2 - Enterprises that succeed in today's highly dynamic business environment often enjoy Sustained Competitive Advantage (SCA) as defined by Barney. While recent strategy literature focuses on exploring various sources of SCA, in this paper, we present an operational method for realizing SCA through Business Entity analysis. Business entity-centric modeling has been a successful approach in rethinking and revolutionizing business operations, in a number of engagements. Our method provides a path from SCA-generating strategies to Business Operations and Business Entities. The resulting Business Operations can be prototyped and analyzed to validate SCA properties. Our approach leverages key constructs from OMG's Business Motivation Model (BMM) and emphasizes the analysis of Influencers - factors that have the capability to impact an enterprise's strategies that generate SCA. Further, these strategies are used to formulate Business Operations that can be defined by Business Entities. IT applications can be generated from the Business Entities using Model-Driven Architecture. Therefore, these discovered Business Entities actually provide a valid scope for innovating Business Operations and developing IT applications that result in SCA for the business.
AB - Enterprises that succeed in today's highly dynamic business environment often enjoy Sustained Competitive Advantage (SCA) as defined by Barney. While recent strategy literature focuses on exploring various sources of SCA, in this paper, we present an operational method for realizing SCA through Business Entity analysis. Business entity-centric modeling has been a successful approach in rethinking and revolutionizing business operations, in a number of engagements. Our method provides a path from SCA-generating strategies to Business Operations and Business Entities. The resulting Business Operations can be prototyped and analyzed to validate SCA properties. Our approach leverages key constructs from OMG's Business Motivation Model (BMM) and emphasizes the analysis of Influencers - factors that have the capability to impact an enterprise's strategies that generate SCA. Further, these strategies are used to formulate Business Operations that can be defined by Business Entities. IT applications can be generated from the Business Entities using Model-Driven Architecture. Therefore, these discovered Business Entities actually provide a valid scope for innovating Business Operations and developing IT applications that result in SCA for the business.
KW - Business Entity
KW - Goal
KW - Influencers
KW - Model-Driven Architecture
KW - Objective
KW - Operation
KW - Strategy
KW - Sustained Competitive Advantage
UR - http://www.scopus.com/inward/record.url?scp=79960306647&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79960306647&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-21759-3_16
DO - 10.1007/978-3-642-21759-3_16
M3 - Conference contribution
AN - SCOPUS:79960306647
SN - 9783642217586
T3 - Lecture Notes in Business Information Processing
SP - 216
EP - 230
BT - Enterprise, Business-Process and Information Systems Modeling - 12th International Conference, BPMDS 2011 and 16th International Conference, EMMSAD 2011 held at CAiSE 2011, Proceedings
ER -