Abstract
Disruptive technology can be defined as an emerging technology whose arrival in the marketplace signifies the eventual displacement of the dominant technology in the market. These ideas and principles can also be applied to both new technologies and services. Identifying key metrics for disruptive technology at its initial stages of conception will substantially help an organization to assess the potential for disruptiveness of an emerging technology. Various metrics that should be considered while determining a disruptive technology are discussed in detail along with a case study. We hope that this paper will serve two purposes. Firstly, to socialize the notation of disruptive technology for both products and services and secondly, to introduce a group of quantifiable key performance metrics that can be used in new product development to assess the potential for disruptiveness.
Original language | English |
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Pages | 325-335 |
Number of pages | 11 |
State | Published - 2007 |
Event | 28th Annual National Conference of the American Society for Engineering Management 2007 - Innovation Management: Innovation in a Flattened World, ASEM 2007 - Chattanooga, TN, United States Duration: 7 Nov 2007 → 10 Nov 2007 |
Conference
Conference | 28th Annual National Conference of the American Society for Engineering Management 2007 - Innovation Management: Innovation in a Flattened World, ASEM 2007 |
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Country/Territory | United States |
City | Chattanooga, TN |
Period | 7/11/07 → 10/11/07 |
Keywords
- Case study
- Disruptive technology
- Metrics